Because the default tagline assigned to the WordPress default Twenty Thirteen theme is “The future is fantastic” and ultimately I chose that same theme, (see earlier post) and ultimately I landed on using something very close to the default tagline with “The future is fantastical”, some might think that this was straight-forward decision, since the only difference between the default tagline and mine are a mere two letters, more specifically “AL” tacked on at the end.
But truth be told (and since there is no one else alive who can say otherwise, in this case you must believe my version of the truth, and if required I would even swear to it in a court of law with no fear of perjuring myself, since it is only I who in this matter actually knows the truth and therefore I am it’s perfect and only arbiter plain and simple.) there was a wee moment when I considered using the Twenty Thirteen default tagline “The future is fantastic” without alteration. But upon “googling” its use (And I must say that I do love to say “googling” and I’m so glad that the OED has accepted it as a new verb) I found that the field of blogs using the “The future is fantastic” was way too crowded. See?
And not only was this tagline used in an abundance of other WordPress blogs, but it was also used for all other kinds of hokum and snake oil and who knows what else, that really was’t even properly part of the blogosphere. So it was destiny that my search for the perfect tagline continued.
As an aside, truth be told (see discussion of this figure of speech in the paragraph just above) I had at one point almost decided to use a different default WordPress tagline “Just another WordPress site”. With this, I thought I had a classic, because with the exception of the Twenty Thirteen template using “The future is fantastic”, I do believe that “Just another WordPress site” was the only other default tagline that WordPress.org has ever offered.
And while this type of brand consistency normally appeals to me, I just felt that “Just another WordPress site”was somehow just not catchy enough. So I did a did an extensive study of the matter, or in other words, I added and changed and rearranged the words and stuff like that.
For example: I tried “Just another amazing WordPress site” and “Just another awesomely cool WordPress site” as well as many other variations of that ilk. And at one point, I thought I really had something when I came up with “Just another really super-cool one-of-a-kind can’t-miss-it WordPress site”, which really seemed most excellent to me and not only because I really love to make up compound words.
But then I noticed another problem. When I “googled” (I will never stop loving to use that word. ) “Just another WordPress site”, I found that it’s use, while not omnipresent, was certainly quite ubiquitous. So even with a large change in wording, the general common-ness of it would ultimately make my tagline less unique than I had orginally desired.
But more significantly, I also saw that many people were confused about how to change or remove “Just another WordPress site” as their tag line. This really started the alarm bells ringing. Not only did it seem that so many people had used this tagline and later lost interest in it, (so there must have been something lacking right from the start, right?) but also using this tagline seems to have caused a state of confusion in many people as to how on earth they would ever change or remove it. See? Clearly I wanted none of that.
So still undaunted, I continued my quest. And in part, because I had once thought I was so close with “The future is fantastic”, I ultimately returned to it. And in the end I decided to use it while making one minor modification by adding “AL” to the end thus producing “The future is fantastical”.
For me, this added wordplay gave this tagline new life. And even for about two seconds (or maybe a minute) I thought that “fantastical” was a new word that I had just invented.But then I “googled” (Ahh!) it and found that “fantastical” had actually been in use since perhaps 2003.
According to the internets, my not-new-word “fantastical” could mean some combination of “fantastic” and “magical”. Or alternately, it could mean that something was too much of a good thing, that it was really too good to be true, just too much, “too good” in a sarcastic sense. See?
Used in a sentence: “The rapid advance of technology allows us to experience previously unimaginable opportunities for non-stop entertainment and multi-tasking thus giving us fantastical powers of concentration and the ability to truly “be here now.” Used in another sentence: “The future really is fantastical.” It really is.
So in all seriousness and yes all (at least most) kidding aside I really do mean this to be a mostly very serious blog. So I really mean it when I say that I truly do believe that the future is fantastical. Right now (which at least heavily implies the future, doesn’t it?), there are some truly fantastic things happening. And some truly magical things are definitely happening too. And some of the things happening are just too-much-all-at-once in your face in a way that many people just seem caught up in the flow when it can be hard to tell exactly where all of this is really going. “The future is fantastical”: It may be just another tagline but you must admit (actually I don’t know what you’d admit to, or wouldn’t admit to, but you might) it’s so much catchier than “just another really super-cool one-of-a-kind can’t miss tagline”. And I’d like to think it’s kinda’ fantastical all on it’s own. Used in another sentence: “My tagline, “The future is fantastical” is fantastical.”